MARKETING Resource Center

Creating Brand Value: Preparing Marketers to Participate in the Conversation

November 7, 2008 Topic: Brand Innovation Comments (1)

According to an October 2008 survey conducted by the Association of National Advertisers, the majority of senior marketers (55%) lack a quantitative understanding of their organizations’ brand value and are likely to be missing out on opportunities to leverage their brand in driving business growth – both in terms of new customer acquisition as well as existing customer retention and lifetime value extension.

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Topic: Brand Innovation Comments (1)

"Socialize" Your Brand to Engage Consumers

October 22, 2008 Topic: Brand Innovation Comments (0)

In today's ever changing marketplace, you face an uphill battle if you are trying to build a brand or enhance your brand awareness. In order to remain innovative and keep customers engaged and returning to your brand there are numerous things you must do. If you do not want remain innovative and not be left behind, you will need to adapt your marketing to include social media initiatives which engage and allow your consumers to voice their opinions.


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Topic: Brand Innovation Comments (0)

Welcome to the Breakout Solutions Marketing Resource Center. The resource center is your gateway to gaining timely and relevant insights into social media marketing and interactive promotions. As we tell all of our clients, don't just sit on the sidelines...join the conversation!

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