MARKETING Resource Center

Viral video advertising refers to marketing techniques that use existing social networks to produce increased brand awareness or to achieve other marketing objectives set forth. Through self-replicating viral processes, similar to the spread of human and computer viruses, videos are spread across the web by peers and friends. This can be through word-of-mouth delivered or enhanced by the Internet. Viral video marketing is a phenomenon that facilitates and encourages people to voluntarily pass along a marketing message. Viral promotions take on forms other than video, which can include interactive Flash games, advergames (using video games to advertise), ebooks, images, or even text messages. Viral Video Advertising remains at the forefront of viral advertising methods.